It all started with a story.

After an ordinary afternoon lecture, Tiago first heard the legend of the bisons — the only animals on earth that, when faced with a storm, don’t run away. They charge into it.
They face the chaos head-on, pushing through the fury of wind and rain, because they know the faster they confront it, the faster they get through it.

That image stuck.

The strength. The courage. The resilience.

And above all, the unshakable determination to move forward, even in the worst conditions.

That story wasn’t just about bisons — it was about him.

Born into a lower-middle-class family, Tiago grew up seeing the daily struggle in his parents' eyes. From a young age, he carried the weight of wanting more — not out of vanity, but out of purpose.
He wanted to win not just for himself, but to pull his family up with him, to break cycles, to inspire those coming after him. In the days and months that followed, that image of the bison wouldn’t leave his mind.
It couldn’t just be a nice metaphor.
It had to become a flag. A symbol. A movement.

And that’s how OVERHURDLE was born.

A brand made for those who face the storm.

For those who know that obstacles aren’t the end — they are the path.
For those who carry on their chest the values the world seems to have forgotten: resilience, loyalty, respect, mutual support, courage, integrity.

OVERHURDLE isn’t about fashion. It’s about mission.

It’s about wearing your purpose. Feeling in your skin who you really are.

And showing the world that no matter what happens… you don’t run from the storm.

You Charge the Storm!